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birdseye birdseye
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6 years ago
The goal of public relations is media exposure.  Media exposure can be measured in terms of __________, or the number of times an item was potentially seen.
a. gross rating points
b. gross impressions
c. ad clicks
d. sales volume
e. ad views
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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birdseye Author
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#2
5 years ago
This answers my question
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