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te3la te3la
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7 years ago
Most brands use a variety of targeted media vehicles known as a ________.
A) media mix
B) flighting strategy
C) heavy-up schedule
D) media strategy
E) continuous strategy
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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