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debbyFlynn debbyFlynn
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7 years ago
What decision criterion do media planners use to help decide how much to budget in each DMA or region and for each target audience?
A) weighting
B) average frequency
C) effective frequency
D) optimum frequency
E) image transfer
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Smart ... Thanks!
dearsophia21
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Yesterday
Thanks for your help!!
derya1234
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2 hours ago
This helped my grade so much Perfect
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