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normie normie
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7 years ago
Aperture is the point where a consumer has an opportunity to connect with a brand and respond in some way to a brand message.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
makes so much more sense now, thanks
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