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normie normie
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7 years ago
The newspaper in Panama City, Florida, The News Herald, charges national advertisers $45.00 per column inch. On Sunday, which is the day most national advertisers would want to advertise, this newspaper has a circulation of 70,000 households. Of these households, 40,000 are in one advertiser's target audience. Calculate the TCPM for one column inch for this advertiser.
A) $6.40
B) $0.64
C) $11.30
D) $18.00
E) $1.12
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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7 years ago
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normie Author
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#2
7 years ago
THX Slight Smile

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