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normie normie
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7 years ago
Recently a local breaking-news story ran on a television channel instead of a scheduled advertisement. The media buyer compensated by promising the client an equally valuable spot to replace it or reimbursement. What is this policy known as?
A) value-added media service
B) make goods
C) bleed-throughs
D) earned media
E) lead time
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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