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te3la te3la
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7 years ago
Benetton has often used ads that send a social message, such as showing AIDS victims dying or featuring death row inmates, to make people aware of these issues. What type of advertising is this?
A) advocacy advertising
B) identity advertising
C) maven advertising
D) brand advertising
E) social advertising
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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rebmetpesrebmetpes
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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