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te3la te3la
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7 years ago
To help rebuild Wendy's reputation, the corporate office encourages franchisees to support local organizations in their communities, such as charities and schools. This practice is most likely known as ________.
A) fund-raising
B) cause marketing
C) development
D) public affairs
E) marketing public relations
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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enujenuj
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7 years ago
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te3la Author
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#2
7 years ago
Very pleased, thank you
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