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normie normie
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7 years ago
Of the following, which is the best advice for writing an effective direct-response letter?
A) Make the offer as early as possible in the body of the letter.
B) Use a general salutation.
C) Do not guarantee the product.
D) Use brief descriptions of the product and offer.
E) Don't confuse prospects by including information about a website.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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