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debbyFlynn debbyFlynn
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7 years ago
The financial contribution through sales volume of an individual customer or customer segment over a length of time is known as ________.
A) customer contribution
B) lifetime customer value
C) return on investment
D) customer loyalty
E) customer relationship assessment
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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