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normie normie
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Posts: 1694
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7 years ago
Knight-Abbey Commercial Printers and Direct Mailers is a large commercial printer in the southeastern United States. The company develops, prints, and mails direct mail pieces for several businesses. One of the company's largest customers is Beau Rivage Casino in Gulfport, Mississippi. Knight-Abbey personalizes and prints eight variations of a direct mail offer to customers. In terms of the types of firms in direct-response advertising, which type is Knight-Abbey?
A) service firm
B) print brokerage
C) advertising agency
D) fulfillment house
E) direct-marketing agency
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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7 years ago
THX Slight Smile

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