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Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic ...

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Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic ...

Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas. Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets, with the goal of engaging attention and creating long-term relationships with a new group of customers. Which of the following methods of direct marketing would most likely be effective in accomplishing this goal?
A) print direct-response advertising
B) opt-out marketing
C) catalogs
D) bulk emailing
E) telemarketing

Textbook

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

makes so much more sense now, thanks

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