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debbyFlynn debbyFlynn
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5 years ago
Reaching wide audiences through mass media, acquiring new customers, establishing brand image and personality, and defining brand position are all objectives for the IMC tool of ________.
A) point-of-purchase
B) packaging
C) trade sales promotion
D) public relations
E) advertising
Textbook 

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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