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te3la te3la
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7 years ago
Vertical coordination is required for a coherent international IMC campaign, but horizontal coordination is not.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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enujenuj
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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