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normie normie
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7 years ago
Which of the following is most important for the evaluation of an IMC campaign?
A) The campaign should be evaluated by the same team who planned it.
B) The campaign should be limited to one or two marcom tools.
C) The campaign should be limited to one or two specific objectives.
D) The campaign should be evaluated by the same team who implemented it.
E) The campaign should have specific, measurable objectives.
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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