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Which of the following is the most common type of post-campaign evaluation?

debbyFlynn

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Posts: 928

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7 years ago

Which of the following is the most common type of post-campaign evaluation?

Which of the following is the most common type of post-campaign evaluation?
A) tracking study
B) semiotics testing
C) media optimization
D) inquiry testing
E) concept testing

Textbook

Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

Read 139 times

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enuj

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debbyFlynn Author

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7 years ago

Good timing, thanks!

deathDoUsPart

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I appreciate what you did here, answered it right Smiling Face with Open Mouth

Smiling Face with Open Mouth

noodlelicker

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