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Home Q & A Board Other Fields Homework Help Business Marketing
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normie normie
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7 years ago
Any evaluation of an advertising campaign's effectiveness should track both ________ and ________ over time.
A) direct effects; indirect effects
B) major performance effects; minor performance effects
C) concept effects; copy effects
D) social effects; independent effects
E) carryover effects; instantaneous effects
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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7 years ago
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normie Author
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#2
7 years ago
i REALLY appreciate this Upwards Arrow
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