Top Posters
Since Sunday
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
normie normie
wrote...
Go to Answer
Posts: 1694
Rep: 2 0
7 years ago
Any evaluation of an advertising campaign's effectiveness should track both ________ and ________ over time.
A) direct effects; indirect effects
B) major performance effects; minor performance effects
C) concept effects; copy effects
D) social effects; independent effects
E) carryover effects; instantaneous effects
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
Read 115 times
2 Replies
Replies
Answer verified by a subject expert
rebmetpesrebmetpes
wrote...
#1
Top Poster
Posts: 644
Rep: 17 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

normie Author
wrote...
#2
7 years ago
i REALLY appreciate this Upwards Arrow
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1262 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 586
  
 4432
  
 505