One way to measure memory is to show the advertisement to people and ask them whether they remember ...

normie

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7 years ago

One way to measure memory is to show the advertisement to people and ask them whether they remember ...

One way to measure memory is to show the advertisement to people and ask them whether they remember having seen it before; this is known as a recall test.
A) True
B) False

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Advertising & IMC: Principles and Practice

Edition: 10^th

Authors: Moriart, Mitchell, Wells

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normie Author

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7 years ago

This concept was killing me, makes a lot more sense

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