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Home Q & A Board Other Fields Homework Help Business Marketing
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debbyFlynn debbyFlynn
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7 years ago
Direct-response communication is meant to drive a transaction or generate some other type of immediate behavioral response, and this is easily measurable.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
Helped a lot
hannahspillett
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Thanks for your help!!
Marctheshark
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Just got PERFECT on my quiz
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