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te3la te3la
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7 years ago
You received a phone call one evening from a research company asking about your television viewing the night before. After confirming that you did watch the program, the researcher then asked you, "Do you remember seeing a commercial for any fast food restaurants?" You didn't remember any, so then she asked you, "Do you remember seeing a commercial for Wendy's?" Once she said that, you did remember seeing a Wendy's commercial. What type of question got you to remember seeing the ad?
A) recognition
B) unaided recall
C) prompted recall
D) aided recall
E) unprompted recall
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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lirpalirpa
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te3la Author
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7 years ago
Thank you, I'm pleased with your answer
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