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Lumpoti Lumpoti
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7 years ago
The two statements below address theme development.

   I.    Once all themes have been written and made explicit, the analyst then
      examines and codes all data that is in support of or in opposition to the theme.

   II.    Once all comments relevant to a theme have been recorded, the analyst should
      then begin to write the report. No further evaluation of the theme is necessary.

Which, if any, of these statements is (are) true?
A) I only
B) II only
C) Both I and II are true
D) Neither I nor II are true
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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EllingtonEllington
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7 years ago
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Lumpoti Author
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#2
7 years ago
If you're seeing this, please give up an vote, this person deserves it
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#3
7 years ago
Good luck answering the rest Slight Smile
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