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Diana55 Diana55
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7 years ago
Imagine that you have developed two ads that are to be placed into rotation in Google Adwords. While both ads will be shown in response to the same search terms, the ads differ in the benefit they offer the consumer: the first ad stresses customer service while the second ad stresses low prices. Adwords lets you monitor the purchase amount resulting from the click-through for each of the ads. What statistical test is appropriate for determining whether one ad is statistically superior to the other?
A) Chi-square
B) t-test
C) F-test
D) Z-test
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Lifesaver!
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#3
3 years ago
thank you
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