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Lumpoti Lumpoti
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7 years ago
The correlation between "message believability" and "commercial liking" is -.73. This means that ratings of message believability and commercial liking rise or fall together, as one increases (or decreases) so does the other.
A) True
B) False
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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7 years ago
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Lumpoti Author
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7 years ago
Thanks so much
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