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Home Q & A Board Other Fields Homework Help Business Marketing
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Diana55 Diana55
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7 years ago
A correlation coefficient between "commercial believability" and "brand purchase intent" is +1. This means that high ratings of commercial believability cause increased purchase intent.
A) True
B) False
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
I had been looking for this, really helped me out
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