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Scullion Scullion
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7 years ago
Factors like Coca-Cola's brand name "Coke" and Nike's "swoosh" symbol construct ________ resources for the organization.
A) human
B) physical
C) intangible
D) financial
E) invisible
Textbook 
Strategic Management in Action

Strategic Management in Action


Edition: 6th
Author:
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konigkonig
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7 years ago
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Scullion Author
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7 years ago
Just in time! Smiling Face with Open Mouth and Cold Sweat
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7 years ago
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