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normie normie
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7 years ago
Nike's longtime symbol on its products and in its ads is the Nike "Swoosh," which looks like a curved checkmark. If another athletic shoemaker used that symbol on its products or in its ads, that company would most likely be guilty of ________.
A) misleading advertising
B) trademark infringement
C) competitive infringement
D) deceptive advertising
E) comparative advertising
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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normie Author
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#2
7 years ago
This concept was killing me, makes a lot more sense
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