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Diana55 Diana55
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7 years ago
What is a factorial design? What is the primary advantage of conducting an experiment using a factorial design versus simultaneous or sequential experiments with single factor manipulations in each experiment?
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Diana55 Author
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7 years ago
Absolutely correct, just confirmed!!!
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