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Diana55 Diana55
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7 years ago
Consider the criteria shown below. How many of these criteria does the text recommend be used to evaluate a segment's characteristics for communication targeting?

   - size
   - use of social media
   - technological sophistication
   - potential message responsiveness
A) 1
B) 2
C) 3
D) 4
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
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6l46l4
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#1
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Diana55 Author
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#2
7 years ago
I had been looking for this, really helped me out
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