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Lumpoti Lumpoti
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7 years ago
Think about presenting the results of a segmentation study. A ________ can be created for each individual segment. This document typically names a segment, provides a picture of that segment's typical member and then lists the key characteristics, values, behaviors, and beliefs of the segment.
A) persona
B) narrative
C) spec sheet
D) summary sheet
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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Lumpoti Author
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7 years ago
If you're seeing this, please give up an vote, this person deserves it
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