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________ segmentation is an analysis of people in terms of where they live. It accomplishes this ...

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________ segmentation is an analysis of people in terms of where they live. It accomplishes this ...

________ segmentation is an analysis of people in terms of where they live. It accomplishes this analysis by dividing the United States into very small geographic areas and then describing the individuals who live in that area in terms of demographics, media usage, lifestyle choices, possessions, and purchase behaviors. The core premise of this segmentation is that similar people live in similar places, partake in similar activities, share common beliefs, and live similar lifestyles, in other words, that "birds of a feather flock together."
A) Urban
B) Geodemographic
C) Neighborhood
D) Geodemocratic

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Advertising Research: Theory and Practice

Edition: 2^nd

Author: Davis

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