Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Lumpoti Lumpoti
wrote...
Go to Answer
Posts: 992
Rep: 0 0
7 years ago
The following may or may not describe acceptable practice in writing a concept test headline.

   - Use catchy phrases
   - Use sentence fragments
   - Use simple declarative statements
   - Use provocative questions

How many, if any, of these recommendations are allowable when writing a concept test headline?
A) 0
B) 1
C) 2
D) 3
E) 4
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
Author:
Read 255 times
2 Replies
Replies
Answer verified by a subject expert
6l46l4
wrote...
#1
Top Poster
Posts: 506
Rep: 6 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Lumpoti Author
wrote...
#2
7 years ago
If you're seeing this, please give up an vote, this person deserves it
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1290 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 39
  
 30
  
 625
Your Opinion
Do you believe in global warming?
Votes: 370
Previous poll results: Which 'study break' activity do you find most distracting?