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Diana55 Diana55
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7 years ago
Think about concept and communication tests. In quantitative approaches, reactions to the message are collected via ________.
A) only closed-ended questions
B) only open-ended questions
C) a combination of both open- and closed-ended questions
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Absolutely correct, just confirmed!!!
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