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Diana55 Diana55
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7 years ago
Think about concept and communication tests. When exploring message or execution specific issues it is recommended that ________ questions be used.
A) constant sum
B) semantic differential
C) rating scale
D) multiple choice
E) open-ended
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Diana55 Author
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7 years ago
Lifesaver!
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