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Diana55 Diana55
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7 years ago
Imagine the following research study: The research manipulates two factors: ad placement on the page and ad shape. "Placement" has three manipulations: absolute top of page above all content, integrated with content in center of page, standing alone on right-hand side of page. "Shape" has three manipulations: rectangular, small square and large square. What type of factorial design is this?
A) 2 x 2 x 2
B) 3 x 3
C) 2 x 2
D) 3 x 2 x 3
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Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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7 years ago
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Diana55 Author
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#2
7 years ago
Thanks once again, you've been extremely helpful this semester
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