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Diana55 Diana55
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7 years ago
In a research report, the ________ section provides a context for approaching and using the information gathered by the research. It presents the research objectives and rationale for the research project in greater detail than that presented in the executive summary.
A) foundation
B) background
C) accomplishment
D) action item
E) primary findings
Textbook 
Advertising Research: Theory and Practice

Advertising Research: Theory and Practice


Edition: 2nd
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6l46l4
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Diana55 Author
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#2
7 years ago
Lifesaver!
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