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o2 o2
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7 years ago
Why, according to research by McGuire (1964), does attitude inoculation work to increase resistance to subsequent persuasion attempts? Attitude inoculation
a.   generates psychological reactance, so people ignore subsequent messages.
b.   encourages people to think about the issues and to generate counterarguments.
c.   raises self-esteem, and thus makes people less vulnerable to later persuasion attempts.
d.   increases fear, and thus make people less responsive to logical arguments.
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JosieMcMillanJosieMcMillan
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o2 Author
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7 years ago
Smart ... Thanks!
dearsophia21
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You make an excellent tutor!
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Thanks for your help!!
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