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Build-Rite has a 10% market share of a one million customer market, but 10% of Build-Rite’s ...

matashola

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Build-Rite has a 10% market share of a one million customer market, but 10% of Build-Rite’s ...

Build-Rite has a 10% market share of a one million customer market, but 10% of Build-Rite’s customers are dissatisfied. Statistics suggest that 4% of dissatisfied customers will complain, but 75% of the customers that do complain are retained. However, only 5% of dissatisfied customers who do not complain are likely to be retained. How many of Build-Rite’s dissatisfied customers will likely exit?
a.   92
b.   100
c.   780
d.   9120
e.   9220

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Market Based Management

Edition: 5^th

Author: Best

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D-man

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More solutions for this book are available here

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matashola Author

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7 years ago

I'll take your word for it, thx

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