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matashola matashola
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7 years ago
_____ are the “unpolished gems” of a business’s customer portfolio.  They are loyal but not highly profitable, some even unprofitable.  The appropriate customer relationship marketing strategy is to invest in customer-relationship programs that provide more buying opportunities for these customers.
a.   Top performers
b.   Underachievers
c.   High Potentials
d.   Nonprofits
e.   Spinners
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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#1NuggetsFan#1NuggetsFan
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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