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matashola matashola
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7 years ago
What two marketing profitability metrics allows a better understanding of how marketing profitability impacts the overall financial performance of a business?
a.   marketing return on sales and marketing return on investment
b.   net marketing contribution and net sales
c.   net profit/earnings and return on assets
d.   return on sales and return on investment capital
e.   gross profit and net profit (before taxes)
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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7 years ago
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matashola Author
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7 years ago
Thanks for providing this
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