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Home Q & A Board Other Fields Homework Help Business Marketing
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mag90si mag90si
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Posts: 4481
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8 years ago
If you could choose only 10 metrics for your marketing dashboard, what would they be? Refer to Exhibits 10.3 and 10.4 as you list your selections and explain your reasoning.
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8 years ago
Most should identify profitability and margins as key metrics, because financial strength is important to the ongoing health of any business. You should mention a variety of customer metrics, such as churn and satisfaction, to gauge the strength of customer relationships on which the long-term viability of a business depends. You need to relate the metrics they suggest to the marketing, financial, and societal objectives that would be documented in a marketing plan.
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