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Home Q & A Board Other Fields Homework Help Business Marketing
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Samita.Brown Samita.Brown
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7 years ago
Which of the following statements is FALSE?
a.   The first third of the market potential can generally be served with higher prices and basic benefits.
b.   There is little opportunity for growth in trying to capture the last third of the market.
c.   To bring more customers into the market, businesses have to lower prices, offer a wider range of product alternatives, and expand distribution to increase availability.
d.   Developing the last third of the market requires a more differentiated position and one that competitors find hard to copy.
e.   The reward of market ownership as a result of growing the last third of the market usually outweighs the challenges of reaching that point.
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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7 years ago
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Samita.Brown Author
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7 years ago
Thank you!
Market-Based Management, 5th Edition (Best)
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