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matashola matashola
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7 years ago
When Walkman personal stereo systems were introduced, they were an instant hit because it was easy for potential buyers to see how they worked.  Based on this information, the success of this product early on was due to _____.
a.   observability
b.   relative advantage
c.   innovativeness
d.   perceived risk
e.   ease of use
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Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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7 years ago
So helpful
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