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Samita.Brown Samita.Brown
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7 years ago
Which of the following is NOT considered when determining an overall measure of perceived customer benefits?
a.   product benefits
b.   service benefits
c.   company or brand benefits
d.   relative price
e.   All of the above are considered when determining an overall measure of perceived customer benefits.
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Right!
Market-Based Management, 5th Edition (Best)
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