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a8oobra a8oobra
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8 years ago
Customer value is defined as the customer's evaluation of the perceived difference between all the benefits and all the costs of a marketing offer relative to those of competing offers.
A) True
B) False
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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7 years ago
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a8oobra Author
wrote...
#2
7 years ago
White Heavy Checkmark Correct!
wrote...
#3
7 years ago
PM me if you need more help
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