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Home Q & A Board Other Fields Homework Help Business Marketing
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matashola matashola
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7 years ago
Jane has determined that customers for her business’ products can be segmented into three distinct segments differing in primary needs, demographics, lifestyle and purchase behaviors.  She now wants to develop a value proposition that delivers value to target customers in each segment.  Which stage of the needs-based market segmentation process does this represent?
a.   segment identification
b.   segment attractiveness
c.   segment profitability
d.   segment positioning
e.   marketing mix strategy
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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7 years ago
My friend got the same as you Smiling Face with Open Mouth
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