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matashola matashola
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7 years ago
Sub-Zero, with a 2 percent share of the U.S. refrigerator market, competes with industry giants who have large economies of scale and marketing resources.  However, Sub-Zero holds 70 percent of the “Super Premium” segment, specializing in very expensive built-in refrigerators that start at $3,500.  What type of market segmentation strategy is Sub-Zero pursuing?
a.   small segment strategy
b.   niche segment strategy
c.   sub-segment strategy
d.   mass customization strategy
e.   selective segment strategy
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Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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7 years ago
Thanks for providing this
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