An overarching brand is the core product of a business and is the most visible embodiment of the ...

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An overarching brand is the core product of a business and is the most visible embodiment of the ...

An overarching brand is the core product of a business and is the most visible embodiment of the brand name from a consumer’s point of view.
True or False?

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Market Based Management

Edition: 5^th

Author: Best

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