Top Posters
Since Sunday
5
a
5
k
5
c
5
B
5
l
5
C
4
s
4
a
4
t
4
i
4
r
4
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Samita.Brown Samita.Brown
wrote...
Go to Answer
Posts: 538
Rep: 5 0
7 years ago
When a new brand attracts new customers but also attracts customers away from the core or umbrella brand, it is said that a _____ effect has occurred.
a.   product-line extension
b.   product-line scale
c.   product-line substitution
d.   product-line horizontal
e.   product-line vertical
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
Read 98 times
2 Replies
Market-Based Management, 5th Edition (Best)
Replies
Answer verified by a subject expert
D-manD-man
wrote...
#1
Posts: 401
Rep: 8 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Samita.Brown Author
wrote...
#2
7 years ago
Thanks!
Market-Based Management, 5th Edition (Best)
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1244 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 222
  
 60
  
 255
Your Opinion
Who will win the 2024 president election?
Votes: 3
Closes: November 4
Previous poll results: Who's your favorite biologist?