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Samita.Brown Samita.Brown
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7 years ago
Which of the following is NOT a benefit of pulsing?
a.   reduces costs of advertising
b.   reduces the potential for copy wear-out due to overexposure
c.   reduces the potential for overexposure
d.   spreads expenditures evenly over a planning period
e.   All of the above are benefits of pulsing.
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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7 years ago
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Samita.Brown Author
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7 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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